Halo 3 sales top £84m in 24 hours

Halo 3 hits New York stores

Video game Halo 3 earned more than £84m ($170m) in sales in its first 24 hours on release, according to Microsoft.

The game sets the record for the most money earned in a day by an entertainment product, topping figures set by film Spiderman 3.

Thousands of shops opened at midnight on Monday in the United States as gamers queued for the Xbox 360 title.

But reports of scratched discs have marred the launch, with Microsoft offering to replace them for free.

More than 1.4 million people have gone online to play the title since its launch and more than four million online games of Halo 3 were logged in the last 24 hours.

“Halo 3 has become a pop-culture phenomenon,” said Shane Kim, corporate vice president of Microsoft Game Studios, in a statement.

Microsoft needs Halo 3 to boost sales of the Xbox 360; despite investing billions of dollars into the Xbox project it has yet to see any meaningful profitable return.

“It’s far too early to say what the financial return will be for our investment,” Mr Kim told the BBC News website last month.

Microsoft hopes to make a profit on its Xbox in this financial year.

“If we can’t make a profit in the year Halo 3 comes out, then when will we?” said Mr Kim.

Microsoft has started a disc replacement service for gamers complaining of scratched copies of a limited edition version of the game.

But gamers have complained it will take two weeks for replacement copies to arrive.

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The Pavilion KL Malaysia Shopping Central

THE three new shopping centres in the Klang Valley set to open this month will offer a host of new trendy concepts as part of their product differentiation.

Pavilion KL will be the first in the country to feature street-front retail shops while the expanded Sunway Pyramid will offer a uniquely family leisure and entertainment experience within an integrated resort city.

The Gardens has a roof garden concept to cater to the changing lifestyle of people living in the city and aims to be one of the most exciting fine dining destinations in Kuala Lumpur.

Commenting on the current retail trends, Zerin Properties head of investment Francis Quah said: “In short, all the new shopping centres attempt to offer a lifestyle-themed one-stop centre for shoppers.”

They include facilities that allow the shoppers to shop, dine and enjoy their shopping experience and leisure all at a single family destination.

David McCraken
Many shopping centres are also putting high priority for customer service, including having dedicated car parking for loyal customers, reward card and other customer service-related initiatives.

Kuala Lumpur Pavilion Sdn Bhd director of centre management John Sironic said Pavilion KL aimed to bring the shopping experience of the world-famous New York’s 5th Avenue, Tokyo’s Ginza, and Milan to Bukit Bintang when it opens for business on Thursday.

“With Bukit Bintang now complete, Malaysia can reinforce its attraction as a top Asia retail hub,” Sironic said.

“Pavilion KL’s opening coincides with Visit Malaysia Year 2007, and we are proud to be part of the shopping euphoria.”

Located in Bukit Bintang - the heart of Kuala Lumpur’s bustling shopping district – Pavilion KL’s seven levels of retail complex offer wide choices in shopping, food and beverage, and urban leisure.

Pavilion KL is the anchor of a world-class urban development comprising two luxury residential towers, a corporate office block, and a proposed “6-star” boutique hotel that together adds up to a total gross built-up area of 3.68 million sq ft. The large airy premises framed with high ceilings and wide corridor pavements will make shopping at Pavilion KL a relaxing and pleasurable experience.

The 1.4 million sq ft of net lettable retail space will house 450 outlets in six precincts - Bintang Circle, Gourmet Emporium, Couture, Connection, HOME and Seventh Heaven.

At Pavilion KL, a host of new brands that are making their debut in Malaysia, such as Joan & David, Kiehl’s, LIULIGONGFANG, Mandarina Duck, Okaidi & Obaibi, Reiss, Shanghai Tang and Thomas Pink.

Meanwhile, at Mid Valley, The Gardens will have over 200 high-end retail shops and a roof garden when it opens its doors on Sept 26.

An artist’s impression of The Pavillion shopping centre
The RM1.5bil The Gardens is the five-star component of Mid Valley that comprises a four-storey shopping gallery, two landmark office towers and five-star Gardens Hotel and Residences.

Mid Valley City Gardens Sdn Bhd chief executive officer David McCracken said The Gardens would be a lifestyle shopping centre with specially designed precincts for leisure shopping at exclusive fashion shops and a host of other lifestyle offerings.

In line with the tagline Its About You, McCracken said, the ambience of The Gardens would be “comfortable, relaxed, cultured, refined, natural and managed with a five-star hospitality feel.”

The upmarket fashion-focused shopping gallery will be anchored with a new fashion concept by one of the leading departmental stores from Singapore - Robinsons – and the established Isetan departmental store with a new store format.

Exclusive international fashion labels are available from the Melium Group, The Link, FJ Benjamin and Royal Sporting House, besides current favourites such as Coach, Hugo Boss, Aigner, Banana Republic, Ted Baker and Massimo Dutti.

The ambience of The Gardens atrium
On top of exclusive precincts for quality home wares, art galleries, boutique cinema, function space and arts theatre, there is The Cocoon, a holistic wellness centre offering an extensive list of new age treatments and ancient cures for complete mind, body and soul renewal.

Meanwhile, the remodelled and expanded Sunway Pyramid is looking to take the retail sector by storm on Sept 30 with its new standards and design concept that gives meaning to experiential shopping.

The additional 800,000 sq ft of net lettable area in the annexe block with its array of trendy precincts will spruce up the shopping experience of shoppers.

Sunway City Bhd managing director (property investment) Ngeow Voon Yean said the enhanced thematic offering and new experiential shopping concept at Sunway Pyramid would cater to the more sophisticated demands and discerning tastes of shoppers.

“The tenant mix will be expanded to introduce better depth and breadth of fashion, lifestyle, leisure, entertainment, and dining offerings.

“The shoppers’ profile has also been widened to include young adult and family segments of the market,” Ngeow said.

The special retail precincts at Sunway Pyramid are Marrakesh, Asia Avenue, Oasis Boulevard and Fashion Central.

Out to satisfy the fashion and lifestyle needs of shoppers are Jusco, Guess, Gap, Raoul, Lacoste, Principles, Marks & Spencer, Springfield, Colin’s & Loft, Elle Homme, L’Occitane, California Fitness, Harvey Norman, Lorenzo and Ace Hardware.

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10 Ways to Fail at Blogging

Everybody writes lists on how to succeed at blogging and making money online. So I thought I’d go against the grain and compile a list of how to achieve the opposite.

1. Irregularity - This is probably the biggest killer so I put this one first. Irregular posting is a surefire way to kill off your blog. You need to make sure you post on a regular basis so that you’re readers can establish some sort of timescale as to when you will be posting. If it’s once a week… stick to that, if it’s once a day… stick to that. But don’t try take on something you can’t handle so you end up losing interest or not being able to keep up. Something mental like 20 posts a day… you might end up running out of ideas so quick that you could not post for a week. Keep your posting regular!

2. Writing for search engines - Another deadly killer. In-fact, you can still get traffic to your blog obviously if you just write good organic text, but the main point here is it will only ever be that. It will be hard to establish any sort of word of mouth, blog to blog kudos or social following unless you are strongly opinionated or an exceptional writer or both. Make sure you write for your readers, not Google.

3. Lack of effort - This is obviously… well, obvious. But alot of people do it. Sometimes you can start to build some traffic and you think you can just start riding that traffic and you become sloppy. Or sometimes the opposite, you’ll get no traffic so you’ll become annoyed and just do wild or sloppy posts. Make sure you always keep up your post quality to entice your readers and keep your blog a fresh quality source.

4. Not citing sources - Sometimes you can just do this accidentally, you can forget to credit people. Make sure you always give credit when due to make sure nobody thinks you are a content duplicator. Also, if you are a content duplicator… DON’T BE!. It’s one of the most annoying things ever and in the end, will get you nowhere, remember to cite your sources if you ever happen to ‘borrow’ something.

5. Lack of creativity - Try and be as fresh as you can be. Obviously if you are in a saturated market it can be hard to come out with constant fresh posts, but that’s where personality comes in. Don’t be afraid to be yourself and give your opinions in your posts and be as creative as possible, people get fed up of reading the same stuff. Stand out from the crowd by pushing your creative intelligence to the limit.

6. Bad grammar - Generally this wont kill a blog off but I think it can harm the perspective your readers have on you. Good grammar and spelling will help make your blog and you seem more professional so… just use the spellcheck. Is it really that hard?

7. Swearing - I actually swear alot in real life but this isn’t a good thing for a public blog. I mean… it all depends on who your audience is and if you can get away with it but generally I would avoid swearing alot as you could kill off alot of ‘easily offended’ people. Which like it or not, could be good potential readers.

8. Lack of opinion - This is similar to the creativity point but I think it should be said again. Bloggers with strong opinions succeed, why? because there are alot of people who agree with them! obviously there are also alot of people who don’t agree with them. But what do they usually do? argue! which creates? more comments, which creates? better blog! So let your true opinion come out in your posts and don’t worry about who you’re pleasing, there will be enough people out there who agree with you.

9. No marketing - Try and market your blog as best you can. I mean, even if you are absolutely BROKE, no money to market what so ever. Marketing can still be done. Think about it - social networking, forums, friends, viral marketing. There’s lots of ways to get your blog seriously noticed without money and I think your brain can conjure up a smart enough way to do it. So do it!

10. No branding - Another big killer. Without a brand, or something unique, a logo, tagline or something to identify your blog in a unique way. It’s unlikely that you will stand out in people’s mind. As I instantly think of a branded blog I think of Shoemoney because his blog is branded so well, I immediately think of the big S logo. It’s class. Do something to help readers identify your blog and stand out from the saturated, ad covered blogs they come across every other day.

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